Articles > Reference > News Wires, White Papers, and Books > Design Week articles > November 2001

Article: Enterprise creates Brand Experience. (News).(forms Enterprise Brand Experience, UK)(Brief Article)

Article from:
Design Week
Article date:
November 29, 2001
Author:
Copyright

ENTERPRISE IG is merging its 'brand expression' unit Enterprise XP with BOG Retail & Leisure to form Enterprise Brand Experience next week, with former Fitch UK chief executive officer John Harrison at its helm.

Harrison, who stepped down from Fitch in July (DW 19 July), assumes the position next Monday. Enterprise XP CEO Brian Shepherd is looking at 'other opportunities within the WPP Group and BOG former head of retail Sue Wheldon is joining WPPs 'integrated retail consultancy'--The Store--at the end of November.

The move is designed to simplify and consolidate WPP's brand experience offer, says Enterprise IG UK CEO Patrick Smith. 'We want to create a ...

Read all of this article with a FREE trial

Related newspaper, magazine, and journal articles:

Article: It's all a question of experience: Enterprise IG ...
Design Week;  December 6, 2001 ;     700+ words ... ... form Enterprise Brand Experience (DW 29 November). Brand Experience is something Enterprise IG's clients want ... says Harrison. Enterprise IG has been considering setting up a larger brand experience offering since BDG ...

Article: Enterprise takes on Fitch exodus. (News).(Sue Daun and Shelley ...
Design Week;  August 8, 2002 ;     700+ words ... ... Shelley Weyman are to join Enterprise IG Brand Experience in the autumn as design ... now creative director at Enterprise IG Brand Experience (DW 27 June), and former ... John Mathers, now at Enterprise IG subsidiary BrownKSDP ...

Article: Fitch exodus benefits Enterprise IG. (News).(Brief ...
Design Week;  June 27, 2002 ;     685 words ... ... news this week that Fitch creative director Steve Haggarty is leaving to join Enterprise IG Brand Experience. Haggarty will be working with Enterprise IG Brand Experience chief executive officer John Harrison, previously chief executive of Fitch ...

Article: Enterprise IG axes Harrison. (News).(Brief Article)
Design Week;  May 22, 2003 ;     551 words ... ... redundant as chief executive of Enterprise IG Brand Experience, as the group moves to ... its management structure. Enterprise IG chief executive Patrick Smith ... businesses together [under Enterprise IG]' meant 'there was no ...

Article: Enterprise IG promotes Daun as Haggarty exits.(Sue ...
Design Week;  March 16, 2006 ;     673 words ... ... creative director of Enterprise IG's Brand Experience division, has ... week, joined Enterprise IG in 2002 from Fitch ... says Daun. The Brand Experience team comprises ... Separately, Enterprise IG has entered an ...

Article: emaar reveals new brand by enterprise ig
Al Bawaba;  July 23, 2007 ;     700+ words ... ... Executive Creative Director, Enterprise IG Middle East. "The name ... an exclusive address." Enterprise IG also extends the brand experience across all brand elements ... respective teams at Emaar and Enterprise IG, we were able to break ...

Article: emaar reveals new brand by enterprise ig.
Middle East;  July 23, 2007 ;     700+ words ... ... Executive Creative Director, Enterprise IG Middle East. "The name ... an exclusive address." Enterprise IG also extends the brand experience across all brand elements ... respective teams at Emaar and Enterprise IG, we were able to break ...

Article: BDG McColl retail joins Enterprise IG. (News).
Design Week;  October 18, 2001 ;     568 words ... ... standalone division under Enterprise IG and its head of retail ... No one from WPP or Enterprise IG was available for comment ... Brand Union alongside Enterprise IG and which was formed ... building services and 'brand experience'.

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!

Find articles, research, and archives