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Article: `Ethnic hair care a gateway'. (Hair Care).(Greatest growth potential in ethnic market is in such health and beauty care areas as hair care and skin care)
- Article from:
- Mass Market Retailers
- Article date:
- November 4, 2002
CopyrightCOPYRIGHT 2002 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- Ethnic populations: African-American, Asian and Hispanic, all are growing at a faster rate than the overall population of the United States, according to the nation's Census Bureau. Not surprisingly, mass market retailers are stepping up their efforts to appeal to this growing customer base.
Among African-Americans in the U.S., buying power is expected to increase nearly 30% to $682 billion by 2006, according to "The U.S. African American Market," a research report by Packaged Facts Inc. The female and affluent segments of the African-American demographic are of particular importance to marketers and retailers looking to establish or maintain a ...