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Article: Holding its own in tough times. (Merchandising).(Hair care category holds its own )
- Article from:
- Mass Market Retailers
- Article date:
- November 4, 2002
CopyrightCOPYRIGHT 2002 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- Hair care faces the same challenges as other mature categories in the mass market, but it also benefits from a demonstrated ability to hold its own in tough economic times.
"People continue to buy the category's core products, especially shampoo and conditioners, no matter what the economy is doing," notes the beauty care buyer at one food/drug combination store chain.
Other retailers point out that consumers continue to pay close attention to their appearance, maybe even more so in a competitive job environment. "Women who color their hair still color their hair. They use styling products to look their best at work or while out looking for ...