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Article: P&G and GM lead global ad spending; Annual ranking shows top 100 marketers' outlays declined by 2.6% in 2001.(Global Marketers)(Procter and Gamble Co. and General Motors Corp.)
- Article from:
- Advertising Age
- Article date:
- November 11, 2002
- Author:
CopyrightCOPYRIGHT 2002 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: LAUREL WENTZ
Procter & Gamble Co. heads the list of top global marketers by worldwide media spending at $3.82 billion, followed by General Motors Corp. and Unilever. The three are the only marketers to spend more than $3 billion each on advertising worldwide in 2001, according to Advertising Age's 16th annual Top Global Marketers ranking.
Spending by the top 100 marketers fell by 6.1% in the U.S. last year and grew by a tiny 0.9% in the rest of the world, for a global drop of 2.6%.
In a major change, Ad Age ranked marketers for the first time this year by total worldwide media spending in 77 countries. In previous years, the ranking was ...