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Article: What are they driving at? There have been both good and bad TV advertisements since the medium first came into existence, and Hugh Pearman has reservations about the current crop. (Private View).(Victoria and Albert Museum)(Advertising exhibit)
- Article from:
- Design Week
- Article date:
- October 17, 2002
- Author:
CopyrightCOPYRIGHT 2002 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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IT will be interesting to see the victoria & Albert Museum's Rewind exhibition on classic design and advertising this winter -- the best of the D&AD Award-winners over the past 40 years. It's the ads that will pull in the crowds. But never mind classic commercials. Never mind 'cool as a mountain stream' Consulate, or going to work on an egg, or the eyepatch-wearing man in the Hathaway shirt. What about the truly rubbish ads you'd rather forget?
By this I don't mean those that fall into the 'so bad they're good' category. Sing-along slogans such as 'This is luxury you can afford, by Cyril Lord'. Or '1001, cleans a big, big carpet for less than half a crown'. If ...