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Article: Exploiting intellectual property: new profits at low costs. (An Advertising Supplement to the Los Angeles Business Journal).(Column)
- Article from:
- Los Angeles Business Journal
- Article date:
- November 4, 2002
- Author:
CopyrightCOPYRIGHT 2002 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Today's marketplace places a high priority on intellectual property rights. Companies of all sizes know that innovative ideas, inventions and trade secrets are among their most valuable assets. Yet surprisingly few fully exploit their trademarks, copyrights and patents, or do everything necessary to maximize the financial returns on their intellectual property investment.
Executives are under intense pressure to make more of what they already have, by leveraging existing intellectual property rights, improving current sales and distribution channels and creating new opportunities. To do so effectively, it is more important than ever to conduct a coordinated, ...