|
|
Article: 8: International Data Group.(Top 10 Business Media Powerhouses)(Brief Article)(Company Profile)
- Article from:
- BtoB
- Article date:
- November 11, 2002
- Author:
CopyrightCOPYRIGHT 2002 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Byline: M. S.
While International Data Group titles such as CIO and InfoWorld have been hammered by the downturn in ad spending by technology companies, the publisher's ace in the hole has been International Data Corp. The international research firm was founded in 1964, along with its parent company. It provides a multitude of information-based products that focus on e-business and technology trends that major b-to-b companies can ill afford to ignore, particularly in the current business environment. The information is mined from more than 700 analysts in 43 countries.
``The information needs of an IBM or a Gateway are more important in bad times than ...