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Article: High-tech start-ups cut marketing budgets again.(News)(Column)
- Article from:
- BtoB
- Article date:
- November 11, 2002
- Author:
CopyrightCOPYRIGHT 2002 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: KATE MADDOX
High-tech b-to-b start-up companies, which slashed their marketing budgets by 45% in 2001, will spend even less this year, according to a small survey by Launch Pad, a San Francisco marketing consultancy. The study found b-to-b start-ups will spend an average $1 million on marketing this year, down from $1.2 million in 2001 and $2.2 million in 2000.
``We knew budgets were small this year, but we had no idea how small,'' said Launch Pad CEO Shelley Harrison.
The online survey, conducted in August, analyzed responses of 33 marketing executives with a title of VP or higher at b-to-b technology start-ups. The sample was ...