Article: Philadelphians Get a Taste of Trio On Fox Affiliate in Marketing Blitz.

Byline: JON LAFAYETTE

Comcast may be getting a few unsolicited calls from viewers whose curiosity is piqued by digital network Trio's 90-minute programming sampler on the Fox affiliate in Philadelphia, the MSO's home market.

Trio, which lacks a distribution deal with Comcast, bought time for Dec. 14 on the Fox affiliate to show documentaries from its Brilliant But Cancelled Television month. The network also plans a significant marketing blitz in the market, including billboards, bus side ads, cross-channel spots and local commercials on Late Show With David Letterman. (Trio recently acquired the rights to reruns of the Letterman show from the NBC ...

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