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Article: Champs Sports and Avesair Team to Run Geo-targeted Campaign; Avesair and AKA Advertising Create Mobile Marketing Campaign to Promote New Champs Sports Store in Times Square.
- Article from:
- Business Wire
- Article date:
- November 19, 2002
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Copyright informationCOPYRIGHT 2002 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Business Editors
RESEARCH TRIANGLE PARK, N.C.--(BUSINESS WIRE)--Nov. 19, 2002
Mobile marketing pioneer Avesair, Inc., today announced that Champs Sports is running a geo-targeted mobile marketing campaign to reach consumers in NYC across Avesair's wireless network of publishers.
The goal of the campaign, which started today, is to promote the new Champs Sports 42nd Street & Times Square location and a Grand Opening celebration. Champs Sports expects its new Times Square location to attract tremendous crowds anxious to step inside this revolutionary store.
Boasting a huge selection of footwear and apparel from industry giants Adidas, ...