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Article: Public Relations Pays Off for Corporate America, Report Shows; USC Annenberg Study Finds Top Management Values Role of PR in Achieving Strategic Goals, Building Reputation.
- Article from:
- Business Wire
- Article date:
- November 19, 2002
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Business Editors
LOS ANGELES--(BUSINESS WIRE)--Nov. 19, 2002
According to a major new study of how America's corporations view and utilize public relations:
-- Among companies included in Fortune Magazine's "Most Admired" list there is greater support for the public relations function, both in terms of budget and organization, than those of similar size that are not on the list.
-- Despite troubled, budget-cutting economies, PR budgets have remained intact in many organizations and have actually increased among many companies where senior management believes in and supports PR.
-- There is a demonstrable connection between a company's use of ...