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Article: Terra Lycos and Manchester United Enter Strategic Global Marketing Agreement; Exclusive Multi-Year Online Strategic Agreement.
- Article from:
- Business Wire
- Article date:
- May 20, 2002
CopyrightCOPYRIGHT 2002 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Business/Technology & Sports Editors
WALTHAM, Mass. and MANCHESTER, U.K.--(BUSINESS WIRE)-- May 20, 2002
Combines Forces in Asia, Europe, North America, and Latin America;
Will Launch Chinese Online Business
Terra Lycos (NASDAQ: TRLY and Madrid Exchange: TRR), the largest global Internet network, and Manchester United PLC, one of the biggest names in world sport, today announced a strategic agreement. The broad-ranging and global deal calls for Terra Lycos to become Manchester United's online partner, helping the club exploit its content and brand strength in interactive media around the world for the benefit of its many non-English ...