|
|
Article: Effective use of information & competitive intelligence.
- Article from:
- Information Outlook
- Article date:
- February 1, 2000
- Author:
CopyrightCOPYRIGHT 2000 Special Libraries Association. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Mary "Dottie" Moon
Information increasingly forms the basis of competitive advantage, and organizations must explicitly articulate and define the role information will play in the design and execution of their competitive strategies. Business writers have been extolling the emergence of an information-based economy for many years. However, to date, few organizations have truly integrated information into their strategies and planning processes in a substantive way. Your organization has the opportunity to obtain sustainable competitive advantage by integrating information into the strategies and value chain of the corporation.
"...competitors can almost ...