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Article: Molson introduces "ice breaker" beer bottles.(second label will have provocative statements)(Brief Article)
- Article from:
- Modern Brewery Age
- Article date:
- October 28, 2002
CopyrightCOPYRIGHT 2002 Business Journals, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Molson U.S.A. is working to rebuild the Molson brands as contenders in the U.S. import beer business. To that end, the company is fielding the first beer bottle designed to help bar patrons flirt.
The company has put "twin label technology" to work with the introduction of a second label on the back side of Molson Canadian and Canadian Light 12 oz. bottles. This second label is reserved entirely for sometimes lascivious, sometimes blunt, funny, corny or otherwise provocative statements. Beer-bottle-as-socializing-partner can be found in any one of more than 80 different label statements that will be appearing soon in bars and supermarkets. Some of the labels will ...