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Article: CAMPAIGNS: Public Affairs - NM conservation district salvaged at the last minute.(New Mexico Water Conservation District, Cuidad Soil and Water Conservation District)
- Article from:
- PR Week (US)
- Article date:
- November 25, 2002
CopyrightCOPYRIGHT 2002 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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PR Team: Rick Johnson & Company PR (Albuquerque, NM) and the Ciudad Soil
and Water Conservation District (Albuquerque, NM)
Campaign: Retain the Ciudad Soil & Water Conservation District
Time Frame: 60 days (June 2002 - September 2002)
Budget: dollars 12,500
In June, the low-profile organization asked voters for a property-tax increase at a mill levy, and was soundly defeated by an anti-tax movement in the local media - despite the fact that the environment-friendly tax would be raised only three dollars per dollars 100,000 of property. 'Ciudad got slammed by the media,' says Amy Miller, director of Rick Johnson & Company PR (RJCPR). '(The media was) using words ...