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Article: CAREERS: Pandora's Problem Page.(public relations career issues)
- Article from:
- PR Week (US)
- Article date:
- November 25, 2002
CopyrightCOPYRIGHT 2002 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Q: How do PR people do PR for themselves? We are a brand new agency with a few clients, and we're trying to expand. Unfortunately, our clients have told us that they do not want to recommend us to their colleagues for fear of sounding too preachy. Do you have any tips for client referrals?
Mr. F, San Francisco
A: I talked to Jack Horner of Jack Horner Communications, who told me that they create case studies with clients to showcase a campaign or project, using testimonials from participants as well as the client. When looking for new business, they get approval from the client to share the case study with prospective clients, thus talking with a client ...
Related newspaper, magazine, and journal articles:
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Article: Signed Book Returned to Jack Horner
AP Online;
April 22, 2002 ;
381 words
... ... book written by famed fossil hunter Jack Horner. Becky Haddad noticed that the used ... recalled. I said, `Whoa, this is Jack Horner and his parents.' Horner was famous ... Image Caption: Dinosaur hunter John Jack Horner relaxes at a base camp, in this July ...
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