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Article: Live shellfish require special treatment: do your part to counter negative perceptions about the mollusks and crustaceans you sell. (The Grocery Store).
- Article from:
- Seafood Business
- Article date:
- November 1, 2002
- Author:
CopyrightCOPYRIGHT 2002 Diversified Publications. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Strange as it may seem, consumers are very confused about shellfish. They hear frequent news reports about red tides and illnesses related to odd-sounding words like Vibrio vulnificus and end up avoiding shellfish.
Seafood department managers need to train their sales staff to talk intelligently about these potential health concerns. To do so, they must understand exactly which species are included in a shellfish warning.
In the minds of the consumer, and even some of the news media, shellfish is any sea creature with a shell. The word by itself is too broad and encompasses a vast number of species.
In order to explain to your customers which ...