Article: New products to drive hair care. (HBA Report).

NEW YORK -- Hair care is about to receive an injection of new products--a prescription retailers believe could ignite the category's flat sales.

Newness, and its potential to drive front-end drug, mass and food store sales, was the main topic of conversation among retailers and distributors during ECRM's Hair Care conference in Tampa, Fla.

Held at the Tampa Marriott Waterside, representatives from approximately 70 manufacturers arrived Oct. 27 for the three-day conference to discuss how to grow hair care sales beyond the 1.4 percent increase the category experienced in the most recent 52-week period.

Some of the conference's most notable ...

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