Article: A strategy to infuse a global perspective into consumer education. (Perspectives & Practice: Perspectives ET Pratiquses).

Abstract

Educators are important agents of consumer socialization, having a profound impact on the development of patterns of adult consumer behaviour. After discussing globalization, capitalism and the culture of consumerism, this paper shares a four phase plan to help home economic educators move towards delivering consumer education from a global perspective. The plan involves gaining familiarity with (a) the conventional approach to consumer education, (b) the cultures of globalization, capitalism, and consumerism, (c) the global perspective and, (d) finally, integrating the three to create a global consumer education curriculum, in this case, using CHEA's ...

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