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Article: Editorial: Ad Council, FCC can settle dispute.(Advertising Council and Federal Communications Commission)(Brief Article)
- Article from:
- Advertising Age
- Article date:
- November 18, 2002
CopyrightCOPYRIGHT 2002 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Facing possible war and a shaky economy, it seems incredible that Congress might be called on to settle a fracas between the Advertising Council and the Federal Communications Commission. How to disclose that the federal government has purchased time and space for public service messages from Ad Council-supported private organizations is hardly a top Capitol Hill priority. Together, the Ad Council and FCC should solve this.
FCC enforces the federal law requiring that the identity of sponsors on TV and radio be disclosed. The Ad Council should respect that law. But the FCC should concede little is served by unnecessarily tying messages from private organizations, ...