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Article: Royal Albert Hall looks at its identity. (News).(Brief Article)
- Article from:
- Design Week
- Article date:
- December 20, 2001
CopyrightCOPYRIGHT 2001 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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THE Royal Albert Hall is considering redesigning its identity and is understood to have lined up four consultancies to pitch for the job.
The Grade I-listed concert venue is starting a research programme into its brand in the New Year but a spokeswoman says the Royal Albert Hall is 'nowhere near a shortlist' yet.
'The hall has never been properly branded as most outside events [at the Royal Albert Hall] are branded in their own right. It is possible we will look to present [the brand] in a different way,' she says.
The project is at early stages and the spokeswoman claims that the Royal Albert Hall does not yet know with whom, if anyone, it will ...