|
|
Article: Heinz forced to delay Soup Cups launch.(Brief Article)
- Article from:
- Marketing Week
- Article date:
- October 31, 2002
- Author:
CopyrightCOPYRIGHT 2002 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Heinz has been forced to delay its debut in the convenience sector after its Heinz Microwaveable Soup Cups product experienced "unforeseen production" problems. It has also had to pull advertising and promotions scheduled to run from this month.
The delay is a blow for Heinz, which would have wanted to have the soup in shops by now, to capitalise on the winter weather.
Heinz planned to launch the product in September, but it will now not be available until 2003. The soup comes in a cup with a snap-on lid and insulated sleeve; it takes 90 ...