Article: Leading Dairy Association Retains Slack Barshinger for Marketing Activities; American Dairy Products Institute Partners With Leading B-to-B Firm to Enhance Member Communication and Promotions.

CHICAGO -- The American Dairy Products Institute, the leading association for processed dairy products, announced today it has retained Slack Barshinger as its agency of record. According to this agreement, Slack Barshinger will work with ADPI to promote member products and provide up-to-date industry information through multiple marketing avenues, beginning with a redesigned Web site set to launch later this year.

"Our history in food and beverage marketing is rich and we are recognized as marketing leaders throughout the dairy industry," said Slack Barshinger CEO, Gary Slack. "We are eager to apply our unique skill set on behalf of such an influential group. We ...

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