|
|
Article: Wal-Mart's market entry into Germany from an intercultural perspective. (Feature / Retail People and Organisations).
- Article from:
- European Retail Digest
- Article date:
- June 1, 2002
- Author:
CopyrightCOPYRIGHT 2002 Templeton College. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Wal-Mart--Company Information
Sales volume for Wal-Mart Inc. at the end of January 2002 amounted to US$ 217.8bn (over cents 240bn) up 13.8%. The U.S. retailer, which is based in Bentonville, Arkansas, operates 3,244 cash and carry (C&C) stores (SAM's Clubs) and retail stores (Wal-Mart stores, Supercenters and Neighborhood Markets). Outside the U.S., Wal-Mart operates 1,170 stores in 9 countries. The company employs over 1,300,000 associates worldwide, more than 300,000 of these outside the U.S.
German Market Entry
The financial significance of Wal-Mart's entry into the German market at the end of 1997 was based not only on Germany's status as ...