Article: Building value for consumers: ConAgra Foods' Butterball brand brings innovation to the prepackaged deli case with a new concept. (Annual Deli Report).

For behemoth ConAgra Foods, Omaha, NE, the deli category is just one part of the company's reach across all food segments. The evolution of ConAgra Foods' product mix toward more branded and value-added products reflects on the company's focus on consumers and its efforts to improve margins and returns. With more than 35 well-known brands, nearly every aisle in the grocery store features products from ConAgra Foods, putting the company on the road as one of America's favorite food providers. In addition, ConAgra Foods' commodity meat processing business, food ingredients division, and agricultural products add to the powerful branded line up.

Among ConAgra Foods' ...

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