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Article: Tasting room survey: selling at the cellar door.
- Article from:
- Wines & Vines
- Article date:
- November 1, 2002
- Author:
CopyrightCOPYRIGHT 2002 Wines & Vines. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Whether you are a small winery off-the-beaten path or a multi-million dollar operation at the gateway to Napa Valley, direct-to-consumer sales can make a big difference on the bottom line. And the key to running a successful tasting room with significant sales is the staff: the people on the front line who meet and greet winery visitors.
That's the story Wines & Vines heard from every part of the U.S. as we surveyed tasting and sales room staff. That's especially important if 100% of your sales are at the cellar door, as is the case at Tri-Star Vineyards and Winery in Shelbyville, Tenn.
Elaine Casteel, co-owner of the winery with Perry Casteel, said ...