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Article: Direct-to-consumer advertising strengthens our health care system: encourages informed discussions between patients & physicians. (Market Research Studies).
- Article from:
- Biomedical Market Newsletter
- Article date:
- November 26, 2002
CopyrightCOPYRIGHT 2002 Biomedical Market Newsletter, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Pharmaceutical Research &
Manufacturers of America
Washington DC
While debate over prescription drug advertising, otherwise known as direct-to-consumer advertising (DTCA) is taking place now, DTCA of prescription drugs is not new. The first print advertising designed to reach consumers started in the early 1980's. From the 1980's until the mid-1990's, most pharmaceutical advertising was confined to print--newspapers and magazines. In 1997, the Food & Drug Administration (FDA) issued a draft guidance that made possible electronic or broadcast advertising of prescription medicines. This draft guidance was finalized in 1999.
DTCA is a catchall phrase that ...
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Article: DTCA bags elusive goal of short-term diabetes savings.
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October 1, 1998 ;
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... ... says Robert Stone, MBA, DTCA's executive vice president. Stone says DTCA discovered that a DCCT-like ... outcomes, and keep patients and physicians happy, all "for less money ... and Mid-Atlantic states. DTCA initiated the Diabetes Netcare ...
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