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Article: Nielsen Media Research and Ucentric Systems to Build First Multi-TV PVR Audience Measurement System for Digital Set-Top Boxes.
- Article from:
- Business Wire
- Article date:
- December 2, 2002
CopyrightCOPYRIGHT 2002 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Business Editors/High-Tech Writers/Entertainment Writers
NEW YORK--(BUSINESS WIRE)--Dec. 2, 2002
Nielsen Media Research and Ucentric Systems announced today an agreement to create television audience measurement software that will track usage of personal video recorders on multiple television sets.
Many digital set-top boxes will be powered by Ucentric Multi-TV PVR applications. Under the agreement, Nielsen software will be integrated into the Ucentric system. This will enable Nielsen to collect tuning, recording and playback information from every TV set in the home connected to the Ucentric system.
This audience measurement software ...