|
|
Article: Conservatives: the Conservative Party has become a shadow of its former self since the 1997 general election, which saw its worst election showing since 1906. It has seen three leaders since '97--John Major, William Hague and Iain Duncan Smith, but none have been able to restore the party to its former glory. Ruth Mortimer asks three experts and a consumer what the Conservative Party needs to do to rebuild its brand. (Brand MOT).
- Article from:
- Brand Strategy
- Article date:
- November 1, 2002
- Author:
CopyrightCOPYRIGHT 2002 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
I don't know what the Conservative Party stands for any more. It's a faded brand. Perhaps it's because the political issues are so complex that it finds it difficult to adequately convey the party's unique selling point. Because of this, it is very important that voters understand exactly what the party stands for.
The party needs to come out and say that it stands for everyone--right across the nation--getting a fair deal. It also needs to put its weight behind education. Once the UK gets its education right, it's going to stamp out a lot of the problems to do with crime, the services industry and the National Health Service. The Conservative Party needs to say ...