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Article: Nicked by the fashionistas: Julia Bowe, marketing director at Harvey Nichols, explains to Elen Lewis why she believes the premium fashion store's brand is strong enough to open stores outside London and expand its own-label range. (Harvey Nichols).(Harvey Nichols' brand image)(Interview)
- Article from:
- Brand Strategy
- Article date:
- November 1, 2002
- Author:
CopyrightCOPYRIGHT 2002 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The Harvey Nichols' brand has been imprinted on the nation's consciousness ever since Absolutely Fabulous duo Jennifer Saunders and Joanna Lumley parked their Porsche on the pavement outside the Knightsbridge fashion store. The retailer became as synonymous with the popular nineties' comedy series as the luxury champagne `Bolly' that Edina and Patsy sampled regularly.
Julia Bowe, Harvey Nichols' marketing communications director, reveals that although Porsches rarely park on the pavement she often spots pets left outside while their owners shop away to their heart's content. Last week she saw a bored-looking English sheepdog tied to a lamppost outside, while its ...