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Article: Head and shoulders above the rest. (Last Word).(Procter and Gamble tests scented ad poster for Head and Shoulders shampoo)(Brief Article)
- Article from:
- Brand Strategy
- Article date:
- November 1, 2002
CopyrightCOPYRIGHT 2002 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Electronic Aromas isn't the only company to assault consumers' nostrils this month. FMCG business Procter and Gamble is testing a scheme that allows the public to smell the fragrance of Head and Shoulders shampoo through posters advertising the product. The scent is activated ...
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