Article: Head and shoulders above the rest. (Last Word).(Procter and Gamble tests scented ad poster for Head and Shoulders shampoo)(Brief Article)

Electronic Aromas isn't the only company to assault consumers' nostrils this month. FMCG business Procter and Gamble is testing a scheme that allows the public to smell the fragrance of Head and Shoulders shampoo through posters advertising the product. The scent is activated ...

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