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Article: The contract manufacturing advantage: with a broadened scope of products available, contract manufacturers can play a key role in line extension.(Directory)
- Article from:
- Global Cosmetic Industry
- Article date:
- November 1, 2002
- Author:
CopyrightCOPYRIGHT 2002 Allured Publishing Corp. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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THE ADVANTAGES of employing a contract manufacturer vary from business to business, particularly depending on a company's size. Big or small, however, contract manufacturers can play a key role in line extension.
According to Mort Westman, president of Westman Associates, Inc., business advantages associated with utilizing a contract manufacturer are critical for small or startup companies. Contract manufacturers offer immediate availability of technology, eliminate the need for varied expertise/personnel--in a turnkey operation; and minimize investment, including capital equipment and formula development. "For, large companies, the benefits aren't nearly as ...