Article: Music videos: it takes more than scantily-clad, beautiful people to keep the MTV generation from changing channels.

There's just so much imagery out there, how can you get viewers to watch the four-minute music videos that you worked on? "Holding people's interest is in the cut, in the power of the imagery--a couple of gorgeous girls in gold bikinis doesn't hurt," laughs Mat Beck, owner/visual effects supervisor at Entity FX, who worked on Peter Gabriel's bizarre new video The Barry Williams Show. Of course, those were only some of the elements in a music video that we'll get to later, but it's a good example of how far some artists are willing to go to reach out there to grab those eyeballs. The visual effects guys and editors are helping the artists' reach exceed their grasp.

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