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Article: Priming the Cuban market. (International Coating Scene).(demand for paints and coatings)
- Article from:
- Coatings World
- Article date:
- November 1, 2002
- Author:
CopyrightCOPYRIGHT 2002 Rodman Publishing. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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United States-based food producers have led the way back into the Cuban market, selling tens of millions of dollars worth of products during a recent trade fair in Havana. While the U.S. trade embargo with Cuba currently prohibits the sale of paint, coatings and a host of other non-essential materials, speculation is afoot that the island of 11 million soon could be opened more broadly to trade with most U.S. businesses.
Given the leading role of tourism in the $20 billion per year Cuban economy, the demand for architectural paints would likely exceed the demand for automotive refinishing or industrial coatings. Tourism now brings in some $2 billion per year in ...