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Article: The bright future of functional foods & beverages: as dietary supplements continue to show lackluster performance, the functional foods market is something emerging and established companies can sink their teeth into.
- Article from:
- Nutraceuticals World
- Article date:
- November 1, 2002
- Author:
CopyrightCOPYRIGHT 2002 Rodman Publishing. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Functional foods and beverages are wholly misunderstood. Discussion and debate continue about their classification (what are functional foods and beverages), regulation and realization (how to succeed in the category).
As we debate the merits of these products, we fail to focus on the one key element that matters most. Debate all you will, it all comes down to how consumers perceive a product and whether it fulfills a desired benefit or need. This is where the well-publicized functional food product failures have occurred. And conversely, this is where we have been witnesses to stunning successes.
Defining the Landscape
In order to create some ...