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Article: La Prairie's aggressive plans include entering Indian market. (International News).(Brief Article)
- Article from:
- Cosmetics International
- Article date:
- January 10, 2002
CopyrightCOPYRIGHT 2002 Communications International Group. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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La Prairie is aiming to enter the Indian market, hooking up with an established local partner, Euro Traditions, based in Mumbai. La Prairie sees the region as one with high potential growth. Rolf Mosimann, La Prairie director of Business development for the Middle East said, "La Prairie is gearing to meet new challenges. The appointment of this new distributor in India is a significant move in this direction."
Euro Traditions was set up by Fahiman Mirchandani and Suresh Miranda, who have had experience with Swiss-based La Prairie in the United Arab Emirates, where they launched the brand. ...