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Article: Marketing's hall of lame. (On Marketing).(museum houses products that failed in marketplace)(Brief Article)
- Article from:
- Arkansas Business
- Article date:
- November 11, 2002
- Author:
CopyrightCOPYRIGHT 2002 Journal Publishing, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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IF YOU'RE A CEO, A MARKETing professional or in any way involved with bringing new products to market, I have a travel suggestion for you. Make the trip to upstate New York to an unusual museum. Admission may cost over a thousand bucks, but many top marketers come to avoid million-dollar mistakes.
Although the museum is popular in its niche -- and its contents have been the basis of features in the likes of Business Week and American Demographics -- it isn't much to look at. Sitting unremarkably on Cascadilla Street in Ithaca (a little hamlet south of Syracuse, where I had my first real-professor job) is the New Products Showcase and Learning Center. I call it ...