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Article: Market share of Gillette Sensor proves success in less than one year. (shaving system)
- Article from:
- PR Newswire
- Article date:
- October 4, 1990
CopyrightCOPYRIGHT 1990 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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MARKET SHARE OF GILLETTE SENSOR PROVES SUCCESS IN LESS THAN ONE YEAR
BOSTON, Oct. 4 /PRNewswire/ -- The Gillette Company's (NYSE: GS) Sensor shaving system has been a remarkable success since its January market introduction, according to leading retail audits. Demand is 30 percent ahead of expectations, with 20 million razors sold in the first eight months of the year -- the original Sensor razor sales forecast for the entire year. The Sensor razor is the largest selling razor in the North Atlantic markets, and blades have already attained about an 8 percent retail dollar market share in the U.S., a level substantially higher than originally projected. This ...