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Article: Sales in the hot sauce category are growing.(Brief Article)
- Article from:
- The Food Institute Report
- Article date:
- November 18, 2002
CopyrightCOPYRIGHT 2002 The Food Institute. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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For the 52 weeks ended Oct. 6, dollar sales in the hot/Cajun sauce category grew 6.5% in supermarkets, drug stores and mass merchandisers, excluding Wal-Mart, according to Information Resources Inc., Chicago, IL.
Frank's Red Hot Cayenne Pepper Sauce is launching a revised advertising campaign estimated at $5 million, reported The New York Times on the Web (Nov. 7). The campaign is reflective of two industry trends: food marketers have shown growing interest in revitalizing their own respected brands rather than trying to introduce products, which can cost much more to become established with consumers among the various offerings in supermarkets; and Americans are ...