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Article: ACNielsen Introduces Tool to Help Marketers Launch New Products More Efficiently and Successfully; New Product Qualifier Helps Marketers Identify Ideas With Highest Potential.
- Article from:
- Business Wire
- Article date:
- December 3, 2002
CopyrightCOPYRIGHT 2002 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Business Editors
SCHAUMBURG, Ill.--(BUSINESS WIRE)--Dec. 3, 2002
ACNielsen U.S., an operating unit of ACNielsen, a VNU business, announced today the launch of New Product Qualifier (NPQ), a powerful new software tool to help consumer packaged goods (CPG) companies hone their lists of new product ideas to those with the greatest potential for success. Used in conjunction with the ACNielsen Homescan(R) New Product*Facts database -- the most robust compilation of nationally launched new product consumer trial-and-repeat data available in the CPG industry -- NPQ provides an early read of a potential new product's likelihood of success.
"New ...