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Article: Holiday Cottages Group overhauls data strategy. (News).(reworking customer database )(Brief Article)
- Article from:
- Precision Marketing
- Article date:
- November 8, 2002
- Author:
CopyrightCOPYRIGHT 2002 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Former Thomson Holiday brand Holiday Cottages Group is overhauling its three million-strong customer database to boost its tailored communications through enhanced modelling and analysis.
The company, now owned by Cendant Corporation, has 9,000 properties and more than a dozen different website offerings.
The plan is to make its customer data easier to analyse, and migrate it with online information in an effort to achieve a major uplift in bookings.
The move comes as the brand ramps up marketing through its new flagship website, ...