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Article: Jojo wins South Central anti-vandalism brief.(Jojo Communications)(Brief Article)
- Article from:
- Marketing Week
- Article date:
- November 14, 2002
CopyrightCOPYRIGHT 2002 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Train operator South Central has appointed Jojo Communications to create an anti-crime poster campaign in an effort to prevent vandalism. The campaign will be run in partnership with the British Transport Police.
As well as warning would-be vandals that their actions will be captured on CCTV, the campaign will promote the benefits of the South Central's investment in the community.
The posters will appear across the South Central network, with the first burst of activity happening along the West Coast line between Lewes and Littlehampton. The ads will encourage ...