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Article: Yellow Pages Integrated Media Association Forecasts Modest Industry Growth for 2002; Expects 2003 to be Stronger.
- Article from:
- Business Wire
- Article date:
- December 4, 2002
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Business Editors
BERKELEY HEIGHTS, N.J.--(BUSINESS WIRE)--Dec. 4, 2002
The Yellow Pages Integrated Media Association(SM) today reported that the combined print and electronic Yellow Pages industry continued to post modest gains, even during one of the most difficult downturns in the history of the U.S. advertising industry.
Joel Raphael, director of the Yellow Pages Research Institute(SM)(YPRI(SM)), the consumer and business research unit of the global trade association, said, "The Yellow Pages industry will grow at approximately 1 percent to a record $13.7 billion in 2002."
"While these numbers may not be particularly impressive on ...