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Article: Where tech meets workflow: controlling content requires a new way of thinking about the process. (Up Close: Digital-Asset Management).(digital asset management should be taken seriously)(Column)
- Article from:
- Broadcasting & Cable
- Article date:
- November 25, 2002
- Author:
CopyrightCOPYRIGHT 2002 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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God bless Monica Lewinsky. When it comes to attempting to lay out the challenges and promises of digital asset management, there is no better example than the videotape that shows President Bill Clinton giving her an apparently innocuous hug. No doubt you can picture the earnest and eager smile on her face as you recall one of the more memorable embraces in history.
And, while Republicans will forever brandish Lewinsky as a weapon to sully Clinton's presidential legacy, video professionals involved with digital-asset management will always point to that clip as an example of why digital-asset management needs to be taken seriously.
The only reason the ...