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Article: PL continues outpacing brands: store brands post gains across the board, but mass channel appears to be eroding high-volume traditional categories in supers, drug stores. (Private Label Performance).(private label products by category)
- Article from:
- Private Label Buyer
- Article date:
- November 1, 2002
- Author:
CopyrightCOPYRIGHT 2002 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Private label products posted big gains and impressive dollar volumes across individual and combined food/drug/mass channels (excluding Wal-Mart), according to Chicago-based Information Resources, Inc. for the 52 weeks ending Sept. 8, 2002.
Overall, private label enjoyed dollar gains in all three channels, regardless of its share of category. Information on the fastest growing categories and largest dollar volume follows. An expansive set of data about the supermarket and drug store channels completes the IRI overview of private label categories.
Fastest Growers
The following categories achieved high rates of growth across all three channels. ...