|
|
Article: MEDIA ROUNDUP: Massive audience is always hungry for love stories.(dating becomes "spectator sport" in U.S.)
- Article from:
- PR Week (US)
- Article date:
- December 9, 2002
CopyrightCOPYRIGHT 2002 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
With 85 million singles in the US, dating is now a national pastime. And even though coverage of the single life is often targeted at women, David Ward finds that sex sells wherever there's a success story to tell.
In what may be a sign of impending apocalypse, the once-discreet and personal rite of dating in America has suddenly evolved into a national spectator sport.
From the 26 million people who watched the final episode of the second season of The Bachelor TV series, to the millions who made dating and relationship guides such as The Rules a best-seller, Americans' already strong fascination with how people meet and fall in love seems to growing. ...
Related newspaper, magazine, and journal articles:
|
|
Article: The independent PR PRO
Mercer Business;
September 1, 1998 ;
700+ words
... ... business without proper promotional materials as it is to catch butterflies without a net," she smiles, quoting author Jane Wesman. "Some people can do it with their bare hands, but it's much easier with the right equipment." The right equipment ...
|
|