|
|
Article: The olive oil with something extra: then, now, forever; to experience the purity of Monini Olive Oil is to bask in the pleasure of excellence. (Specialties).
- Article from:
- Harper's Bazaar
- Article date:
- December 1, 2002
- Author:
CopyrightCOPYRIGHT 2002 Hearst Communications, reprinted with permission of Hearst. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
"Monini. The difference between dressing and dressing up." This is the concept behind the new television ad campaign for Monini Extra Virgin Olive Oil. And it truly speaks volumes about the philosophy behind this historic Italian company. It's "a high-quality product that is so good that it encompasses you, carries you away," says Zefferino Monini Jr., who has just returned from a tour of the olive fields around his company in Spoleto, the ancient town famous for its Festival of Two Worlds, located in Umbria.
"To get oil that is this good takes loads of experience and a long tradition," continues Monini. And he would know: His family boasts a history that spans ...