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Article: Campbell's new portable cup puts soup in the driver's seat. (Trends & Analysis).(Campbell's launches Soup to Sip microwaveable soup)
- Article from:
- Food & Drug Packaging
- Article date:
- January 1, 2002
CopyrightCOPYRIGHT 2002 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Drinking coffee while behind the wheel of an automobile is nothing new. But what about dashboard dining on hot soup while on the road?
Campbell's Soup continues to extend its product lines and package shapes to lead the soup category in convenience for busy, on-the-go consumers.
Campbell's new Soup to Sip microwaveable soup comes in a high-density polyethylene (HDPE) cup with a convenient sipping lid. The package emulates a travel mug typically used for coffee. The product is sealed in the container with a plastic sipping cap covering the full-panel pull-tab metal lid.
The ready-to-eat soup can be microwaved in the package but consumers are ...