Article: All American: though American cheese continues to dominate the process cheese spectrum, manufacturers are seeking ways to liven up the category. (Category Review).

With a full range of process cheese categories outlined by the Food & Drug Administration and federal regulations stipulating that cheese types must be specified on their package labels, shoppers are likely wondering exactly what they're buying and consuming. From pasteurized process cheese to pasteurized process cheese food to pasteurized process cheese product, it's hard to keep track of all the definitions.

What's certain is that American cheese is the dominant player in the process cheese category. Chicago-based Information Resources Inc. (IRI) notes that for the 52-week period ending Sept. 8, 2002. American cheese (all forms) sales from U.S. supermarkets, ...

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