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Article: Polo in New Swim License Deal.(Polo Ralph Lauren)(Brief Article)
- Article from:
- WWD
- Article date:
- December 11, 2002
- Author:
CopyrightCOPYRIGHT 2002 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Marcy Medina LOS ANGELES - Polo Ralph Lauren said Tuesday that it has signed a licensing deal with Apparel Ventures Inc. to make women's and girls' swimwear beginning July 1, 2003.
"This new relationship will allow us to capitalize on our combined strengths - Polo Ralph Lauren's creativity and design expertise, and AVI's ability to consistently manufacture and distribute quality fashion swimwear," said Douglas Williams, group president at Polo.
The Ralph Lauren swimwear license had been held by Commerce, Calif.-based Authentic Fitness Corp. since 1998. Apparel Ventures, a $100 million company based here that also holds licenses for Tommy Bahama, ...